The all-new Ram 1500 REV – the first battery-electric light-duty pickup truck from the Ram Truck brand – makes its world debut today in a 60-second Superbowl commercial.
Football fans and EV enthusiasts alike are celebrating the official unveiling of the Ram 1500 REV today as the company debuts its electric truck during the Superbowl.
“The Ram brand has redefined the pickup truck segment before and will once again with the all-new Ram 1500 REV,” said Mike Koval Jr., Ram brand CEO – Stellantis. “We believe in bringing the right range of powertrain solutions to our customers, and the Ram 1500 REV will be the first in a lineup of electrified solutions that will add to our current award-winning truck lineup. We are on an exciting electrification journey that will see Ram push past the competition in areas customers care about the most: range, payload, towing and charge time.”
The 60-second commercial, “Premature Electrification,” which will air early in the fourth quarter of tonight’s (February 12) game, was released early today across Ram’s social media channels. The spot features Emmy-nominated actor Jason Jones (“The Detour,” “The Flight Attendant,” “The Daily Show”) as he addresses head-on some potential electrification anxieties that consumers may have about purchasing an all-electric vehicle, including range, power and payload.
“We created this commercial to speak directly to Ram truck owners and potential truck owners to bring some lighthearted humor to the high-tech, EV conversation, which rightfully takes itself very seriously,” said Olivier Francois, global chief marketing officer, Stellantis. “As we open reservations today for a place in line to pre-order the all-electric Ram 1500 REV, we wanted to directly address any potential concerns about EV truck ownership using an approach that we believe will resonate with our truck-buying consumers. The intent of the spot is to let our buyers know that we have listened to their concerns as part of our dialogue with them over the last several years as we prepare to introduce the all-electric Ram 1500 REV to the market in 2024.”
Consumers can go to RamREV.com now to learn more about the all-new Ram 1500 REV, see newly released images, and secure their spot to pre-order a vehicle through the Rev Insider+ program. For a one-time $100 refundable fee, the program unlocks privileges that include a chance to reserve a place in line for pre-order and exclusive access to events, news and information about the Ram 1500 REV.
Specific details regarding production vehicle specifications, production timelines, MSRP and quantities are not currently available. Full vehicle features/specifications will become available closer to the preorder window. Pricing will be set by the Ram LEV*-ready dealer.
Ram 1500 REV Gallery:
Ram is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis. For more information regarding Stellantis (NYSE: STLA), please visit www.stellantis.com.